Tester notes

# The AI Reality Check quiz - tester notes

A 2-minute quiz that scores how well someone is using AI, hands them a grade and their
biggest leak, and routes them to the right Axis AI offer. This is the lead magnet at the
top of the funnel.

## Try it
Double-click `ai-reality-check.html`. It opens in your browser, works offline, nothing to
install. Take it a few times with different answers and watch where it sends you.

## How the routing works
- Answers that signal a business or a lot of repeat work -> routed to "book a call" for
  the done-for-you build (Axis Autopilot).
- Solo / DIY / low-volume answers -> routed to the Setup Kit (buy and do it yourself).
Both buttons appear either way; the top one is the recommended path for that person.

## Before it goes live, you set two links
Open `ai-reality-check.html` in a text editor. Near the top of the script, replace:
- `LINK_KIT`  -> your Setup Kit buy/checkout page
- `LINK_CALL` -> your book-a-call or booking page
Right now they are placeholders so the flow is testable.

## What is honest here (on purpose)
No fake testimonials, no fake countdown, no income claims. The pull comes from a real
score and a real gap. Add real proof after your first pilot.

## What I want feedback on
1. Is the opening question ("Are you actually using AI right?") a hook you'd click?
2. Do the questions feel fun and fast, or like work?
3. Does the result (grade + biggest leak + 3 fixes) make you want the fix?
4. Did it route you to the offer that actually fits you?
5. Would you pay for the Setup Kit or book the call? What would the price need to be?

The two other files here (`VALUE-LADDER-SPEC.md`) explain the two products the quiz feeds.

Built by Axis AI, on the Interpreted Context Methodology (Jake Van Clief, MIT).