The value ladder

# Axis AI - value ladder (two tiers, one quiz)

The quiz is the free front door. It scores how well someone is using AI, then routes
them to the right offer based on their answers. Two products underneath.

## The ladder

```
FREE:  The AI Reality Check quiz  (get your AI score + your biggest leak)
  |
  |-- solo / DIY / low volume  -->  TIER 1: Axis AI Setup Kit  (self-serve, low-ticket)
  |
  |-- business / high volume    -->  TIER 2: Axis Autopilot  (done-for-you, high-ticket)
```

## TIER 1 - Axis AI Setup Kit (B2C, self-serve, low-ticket)
The impulse buy. They take the quiz, buy the kit, and set their own AI up correctly by
following the instruction sheets. Mostly already built from this project.

What's in it (assemble from what exists):
- The reliability rulebook (the constitution): the rules that stop AI making things up,
  skipping your review, and guessing.
- The setup skill (Cowork and terminal versions) that scaffolds a clean structure.
- Plain-English instruction sheets: set up your AI in an afternoon, step by step.
- A couple of ready templates and the "get a help prompt" pattern.
Job it does: "help me set my AI up right so I stop feeling behind, I'll do it myself."
Pricing structure: low, impulse-friendly one-time price (you set it). Its real job is to
acquire a customer, prove Axis AI works, and warm the good ones up for Tier 2. It should
at least cover its traffic cost, not be the profit center.
Guardrail: it must genuinely work and be mostly self-service, or cheap customers and
refunds will poison the premium brand.

## TIER 2 - Axis Autopilot (B2B, done-for-you, high-ticket)
You build it for them. Point at the one task they dread, and in about 48 hours they get
an AI that runs it the same way every time, on the AI they already use, theirs to keep.
Job it does: "take this off my plate entirely."
Pricing structure: premium one-time build fee, optional support retainer, and a private
offline version for confidentiality-sensitive clients (higher). You set the numbers.
Route: quiz sends these leads to book a short call or start a pilot, not a checkout.

## The quiz routing logic
The quiz scores AI-usage AND captures a couple of qualifying signals (role, how much
repetitive work, business vs solo). The result routes:
- Low AI score + solo/DIY + low volume  -> Setup Kit (buy now).
- Any score + business + real repetitive volume  -> book a call for Autopilot.
- High AI score + solo -> Setup Kit or a lighter nudge (they are already decent).

## What stays honest (no copyquiz tricks)
No fabricated testimonials, no fake countdown timers, no income claims. Real proof gets
added after the first pilot. The persuasion comes from a real, useful score and a real
gap, not invented urgency.

Built on the Interpreted Context Methodology (ICM) by Jake Van Clief - MIT licensed.